90s Backstreet Boys style didn’t work for Coinbase Super Bowl Ad. People found the ad funny. This year’s Super Bowl was remembered for Bad Bunny performance and the Seattle Seahawks victory. Crypto ads were less common than before. But Coinbase’s Backstreet Boys “Everybody” sing-along ad was the most noticeable.
Most tech ads were about AI, but Coinbase outdated style and low-quality graphics didn’t resonate with people.
A viral video showed friends looking angrily at the TV when they discovered that the famous Backstreet Boys karaoke ad was actually for Coinbase.
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Coinbase’s “Everybody” Ad Booed By Some
Coinbase Super Bowl ad wasn’t just about rude gestures. Crypto fans like Alex say that “Coinbase has lost its connection with the mainstream public…” meaning the ad is low-effort and Coinbase wasn’t being fair to them.
But the Coinbase team was proud to have gotten millions of people to sing along to the song during the game. The new retro ad also appeared on the Las Vegas Sphere, one of the best advertising spaces in the world.
Market critics are targeting Coinbase for its share price drop. Whether it’s due to trust issues or not, COIN shares have fallen 47% since last quarter, but the main reason is the broader market’s decline. Coinbase is still the top crypto exchange in the US by trading volume.
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People Also Ask – Coinbase Super Bowl Ad:
What was Coinbase’s Super Bowl ad?
It was a 60-second karaoke-style ad featuring retro graphics and the Backstreet Boys’ “Everybody” The lyrics were slightly altered to read: “Crypto is for everybody / Coinbase is for everybody.”
Why did it receive so much backlash?
People said the ad was low-effort, merely portrayed nostalgia, and didn’t explain the value of crypto. The ad was poorly timed in the midst of crypto winter. Reviews gave the ad a failing rating, with some finding it confusing or scary.
How did Coinbase handle criticism?
They replied boldly on X/social: “If you’re talking about it, it means the ad was successful. Crypto is for everybody.”
What was the Las Vegas Sphere placement?
After Super Bowl night, Coinbase extended the campaign and showed karaoke visuals of the iconic song on the Sphere’s Exosphere.
