Prenetics Pauses Global has decided to stop buying Bitcoin for the time being. The company was previously buying 1 Bitcoin daily, but that strategy has now been discontinued. Currently, the company holds a total of 510 Bitcoins, which it will keep on its balance sheet.
The company has now shifted its focus to the IM8 health and nutrition brand. The board has stated that the new funds should be used to grow the IM8 business rather than investing in Bitcoin.
Prenetics is a Nasdaq-listed health sciences company and is also backed by football star David Beckham. The company’s shares fell approximately 3.5% after the announcement, but the stock has remained in an overall uptrend throughout the year.
Prenetics launched its 1 BTC per day strategy on August 1st, gradually accumulating Bitcoin, reaching a total of 510 BTC.
In October, the company raised $48 million through an equity offering, a portion of which was used to expand the Bitcoin strategy. At that time, the company planned to further liquidate Bitcoin holdings over the coming years.
This plan has now been temporarily paused. CEO Danny Yeung stated that the company’s primary goal is to create greater value for shareholders in the long term, and that the IM8 business is more important at this time.
This decision comes at a time when Bitcoin’s price is trading around $88,000 and the market sentiment is somewhat cautious.
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Corporate Bitcoin Buying Slowing
Over the past year, most large companies have either stopped buying Bitcoin, reduced their exposure, or exited the market altogether. Several small public companies previously purchased Bitcoin, but when the market became volatile or cash became scarce, they changed their strategy.
In October 2025, corporate Bitcoin buying was only 14,447 BTC, which is significantly lower than in previous months. Previously, companies were buying more than 38,000 BTC. This clearly shows that companies have become more cautious now.
Michael Saylor company Strategy is an exception. They continued to buy Bitcoin throughout 2025. In the middle of December, they bought 10,645 BTC, equivalent to approximately $980 million. Now they have a total of more than 670,000 Bitcoins, which is significantly more than any other company.
Why This Matters – Prenetics Pauses
This decision shows that companies are now adopting a more cautious and safe approach to crypto. Bitcoin is now being treated as a reserve asset rather than actively promoted. Companies are re-evaluating their capital priorities as they enter 2026 and want to use their money more thoughtfully.
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People Also Ask:
What is a Corporate Bitcoin Treasury Strategy?
When a company holds Bitcoin on its balance sheet, just like cash or other investments, it is called a corporate Bitcoin treasury strategy. Companies typically hold Bitcoin for the long term, either to benefit from future price appreciation or to provide protection against inflation.
Why do companies buy Bitcoin?
Companies buy Bitcoin to:
- To divide their funds among different assets
- To protect against currency risk
- To attract investors’ attention
- To profit from future price declines
What impact does corporate Bitcoin buying have on the market?
When large companies buy more Prenetics Pauses Bitcoin, market demand increases and the price can go up.
If companies stop buying or sell, demand decreases, which can drive the price down, especially during times of low liquidity.
What is the difference between a Reserve Strategy and an Active Treasury Strategy?
Reserve Strategy: In this, Bitcoin is simply held like cash, for the long term. There is no excessive buying or selling.
Active Treasury Strategy: In this, the company frequently buys or sells Bitcoin to maintain its holdings or benefit from market ups and downs.
What is the connection between an Equity Raise and a Bitcoin Strategy?
Sometimes companies raise money by selling shares and then use that money to buy Bitcoin. This allows the company to avoid using cash from its daily business and spread the risk.
